@LisaWelchman, Co-Founder, WelchmanPierpoint
The Digital Deca, 10 Management Truths for the Web Age

The organizational dynamics behind bad websites
“Wait! Don’t leave. You haven’t visited all my 25 content silos.”

10 management truths for the web gar:
1. Your Web presence is a digital manifestation of your organization
2. In a digitally transforming business environment, bold leadership is vital
3. Decision making must be based on expertise, not power
4. The business framework must be inclusive
5. Standards enable collaboration
6. The web is an asset
7. The organization owns the web presence
8. Management should embrace impermanence
9. Know your customer but own your mission
10. Measure twice, execute once

Simon Lande, CEO, Magus
Joining the Dots: Creating an Enterprise Framework for Website Governance

This isn’t about technology, it’s about people

Defining web standards. 
11 types of standards, both company-specific and general
Use simple, clear, actionable “Do and don’ts” format for standards
Visual and brand
Editorial, e.g. Keep to one idea per paragraph
SEO standards
Usability standards
Accessibility standards

Implementing standards
Publication framework: common or diverse platform
Lockdown vs flexibility

Managing standards
Ongoing editor support
Maintain dialog… Standards change
Measure and monitor

All websites are not equal
Philips: strategic decisions about amount of localization in each of the 70+ sites
Philips: 80% corporate, 20% local